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Theory of Constraints & Sales Workshop
Reengineering the Sales Process

A Revolutionary Approach to Marketing & Sales Management:

Your Salespeople: Selling, not Schmoozing!

Your Offer: Un-refusable!

Your Sales: Skyrocketing!

This workshop will show you how to dramatically increase your sales — without significant capital spending or increases in costs.

This is a sales strategy, process, tactics, and management workshop. In short, it combines a revolutionary approach to sales and the sales process, using process management methods and the Theory of Constraints (ToC)to create high-throughput results.

We know of many companies using these tools and concepts that have doubled their sales and more.

  • A contract manufacturer doubled his business
  • An industrial products manufacturer increased his premium product sales 7 times
  • A producer of custom signs doubled his revenue in less than a year

Agenda

The Workshop begins with a discussion of the opportunities that produce the most profit; selling the right things. 

  • Identifying the most profitable product portfolio. If you're not focusing on the opportunities that produce the maximum profit, you can't expect high-throughput results!
  • Developing new offers to the market; designed to make the most of what you already have, addressing the most pressing needs of your customers or prospective customers.
  • Finding new opportunities for your existing products & services
From there, a session on maximizing the capacity of your sales force; developing a process to deploy your team.
  • Ensuring your offer appeals to the REAL needs of your prospects
  • Developing a scalable process to maximize your resources
Then, how to improve the close rate; giving productive tools for the salespeople
  • Selling with an eye towards the customer's needs
  • How to identify the real, hidden needs of the customer

This will be a HANDS ON event. You will be working on YOUR company's market, offer, and process. You'll leave with a list of things to do to accelerate your sales immediately.

Cost: $1,800 per attendee

This workshop is typically held in-house and we can modify it to meet the needs of your group.  To host, contact me at the number above.

Public Events:

May 11-13, 2009
Houston, TX