Theory of Constraints & Sales Workshop

This intense three-day workshop will help you define and offer the most effective offering to increase sales effectiveness.

Are you tired of seeing external opportunities turn into internal struggles? Are you looking for fresh ways to increase sales volume? This is the learning experience you’ve been seeking if you want to:

• Identify creative sales strategies to grow sales volume
• Design market and customer offerings to leverage the organization’s strengths
• Create win-win opportunities with your customers

Frequently, the solution for improving the bottom line lies in developing new approaches to the market.  When the market is the constraint to increasing volume, the ability to break through barriers is dependent on the understanding the real, often unstated, needs of the customer and crafting an offering that meets those needs.  It is also dependent on the ability of the salespeople to convincingly present the win-win offering in a way the customer cannot refuse it.  In this workshop, you’ll learn to:

• Identify the hidden conflicts and core problems of your customers
• Craft an offering that breaks those conflicts and solves those problems
• Present the offer in a way that the maximizes the perceived value in the eyes of the customer

You’ll explore cause and effect relationships, learn to identify key issues and develop real solutions for your customers.  Come prepared to understand “Sales” in a whole new way and you’ll leave armed with the ability to use company capabilities as your “lever” in the market. You’ll also take away the confidence that from now on, you can zero in on the “best” growth opportunities for your company and your customers. Your sales force will gain a new understanding of how they can zero in on the issues of the customers and win more and larger sales!

In addition, the issues of managing the sales process will be addressed.  Using buffer management, the sales managers can gather the appropriate information to focus their attention on the areas that are most needed.